Amongst airsoft companies in the world, it’s only Tokyo Marui that is able to insert its brand in pop culture. Through collaborations with some of the biggest consumer, gaming, and entertainment brands in the world, Tokyo Marui is able to promote its brand and airsoft products in public.
Examples are with CAPCOM with the Biohazard/Resident Evil series, Taito for an airsoft game arcade and with Japanese film distributors when locally-made or foreign action films are promoted in Japan. It even has its own airsoft gun that is designed in-house adapted as a weapon in video game.
It’s latest collaboration is with Pizza Japan and the Sword Art Online: Alternative Gun Gale Online (SAO Alternative GGO) a Japanese light novel series for the "Pizza Hut Squad Jam" promo. They are giving away prizes via social media and of course when customers order pizza from them. The prizes are: 3 pieces of a framed print that have been signed by series creator Keiichi Sigsawa and character designer Kouhaku Kuroboshi; 5 pieces of the script signed by the main cast; and 2 of Llenn’s P-Chan.
P-Chan is the pink FN P90 that is the main weapon of Llenn, the avatar of Karen Kohiruimakin, a shy girl from Obihiro, Hokkaido. Her whole online persona is being dressed in pink to go with her pink FN P90. In the anime adaptation of the Sword Art Online: Alternative Gun Gale Online she is voiced by Tomori Kusunoki.
The real world P-Chans that will be given away are P90 Airsoft Guns from Tokyo Marui that have been painted pink. It might be something that Aleeia Marcelo, the P90 Girl, may want to own provided that she likes pink.
The light novel series is about an online VR game called Gun Gale Online that Karen plays with her small avatar. It is a spinoff of the Sword Art Online series and was printed in December 2014. The anime television series adaptation was first aired last 8 April 2018 and will be a total of 12 episodes.